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Business Image Advantage group

Information

This is a group for Ethical Independent Professionals and Business Owners to discover new ways of gaining an Ethical Business Advantage. You can benefit from articles, tips, direct advice, win prizes, special offers.

Website: http://www.creativelyminded.com
Members: 47
Latest Activity: Jan 19

Hello, I'm Ces and I'd like to welcome you to the "Ethical Business Image Advantage Group."

Firstly, I have to say,
I think a lot of this site and the amazing spirit and drive Karen has in founding it.

Since the very early days she has persisted putting 100% passion into a great venture
that she believes in and knows has unlimited potential to develop and make a difference.

I am pledging my support by sponsoring all the re-branding of Pledging for Change and
the recently launched Share Programme which is a great opportunity.

All members here have pledged for change, usually both privately and in business.
(for those of us who are business owners)

I have set up this Ethical Business Image Advantage Group to provide a platform from which
I can offer advice and support to fellow members, welcome direct questions and thank you for
joining with special offers, freebies, competitions and prizes and by offering you the chance to
be promoted by featuring your great ethical business image in The SME Brand News.

Ok, so we are all running businesses and trying to be as ethical and eco-friendly as possible.
Part of being ethical to me, is helping others succeed and that is my motivation here.

In today's tough financial climate and competitive market Business Image Matters more than ever.

As an ethical business I'm sure you want to portray a clear message of the benefits you offer and
follow that up with a genuine product or service that your customers can trust in.

It is important to make sure you consistently portray your strong values and the character of your
ethical brand as this will influence your sales growth.

Your business image as a whole has the power to give you an advantage and compel more of your
ideal clients to pay good money for your product or service.

Put your clients into categories,

The ones
"that are a pain, want everything for nothing and you never want to work with again"

The ones
"that are ok but their loyalty will be easily swayed / last as long as your special offer"

The ones
"that are good and will come back to you in the future but don't have a lot of money to spend"

The ones . . .
"that are your IDEAL high margin customers . . .
They trust you.
They are Loyal.
They are Happy to pay good money for a good product/service.
They will be your advocate and recommend you to others."

Which category wins?
If you want to improve the stats in the IDEAL customer category, get in touch for some genuine
constructive advice and watch this space for helpful articles and tips.

Take Care Ces x
Creative Director at www.creativelyminded.com
Editor of The SME Brand News

Discussions

The Winner of Pledging for Change Business Advantage Award 2009 19 Replies

As many of you will know we have been running a competition established as the Pledging For Change Business Advantage Award 2009. The competition which closed on 11th December was open to any ethical…

Tagged: sme, branding, development, business, ethical

Started by Ces Loftus. Last reply by Faith Simpson Jan 19.

PLEDGING FOR CHANGE Business Advantage Award just got BIGGER! Sponsored by Creatively Minded Design. COMPETITION 2009 16 Replies

PLEDGING FOR CHANGEBusiness Advantage Award 2009 just got bigger!Sponsored byCreatively Minded Design and YouCanOnline. We are excited to be nearing the launch of the rebrand we have undertaken for P…

Tagged: branding, identity, growth, development, award

Started by Ces Loftus. Last reply by Ces Loftus Dec. 12, 2009.

the Business Benefit - What do you think? 2 Replies

I just wanted to share this with you. Comments are lovely, advice is great, interest welcome. We've started a new business community in the West Midlands, called the Business Benefit. Our aims are t…

Tagged: community, local, support, opportunity, receiving

Started by Gary Lennon. Last reply by Gary Lennon Oct. 21, 2009.

How to get your business message to thousands of potential customers in an instant. 1 Reply

Twitter is an online application which allows you to promote your business to thousands of potential customers and advocates within seconds and all it costs is a little of your time. Few marketing…

Tagged: business growth, creatively Minded, business development, business image, twitter

Started by Ces Loftus. Last reply by Karen Maskall Jul. 30, 2009.

To help promote your ethical business this summer I have put together a Special Offer exclusive to Pledging for Change members. 7 Replies

To help promote your ethical business this summer I have put together a Special Offer exclusive to Pledging for Change members. We create professionally branded Twitter Follow Me buttons which are re…

Tagged: social media, twitter, ', ethical business, business growth

Started by Ces Loftus. Last reply by Ces Loftus Jul. 15, 2009.

What is Branding 1 Reply

Is "branding" a logo that everyone recognises like the coca cola company for example. When Woolworths went into closure someone bought the "Brand" which I presume was just a well known name?

Tagged: branding

Started by Allana Lane. Last reply by Ces Loftus Jun. 28, 2009.

Articles : What does your Twitter profile say about U? If your ideal client found you via Twitter would it help or hinder your reputation?

Twitter is a great forum for promoting your business and there are lots of ways you can increase interaction with your followers and get your business noticed. But is it enough just to get noticed…

Tagged: marketing, social, media, ethical, advantage

Started by Ces Loftus Jun. 16, 2009.

Comment Wall

Add your View

You need to be a member of Business Image Advantage group to add comments!

Comment by ADHAR on December 13, 2009 at 2:55pm: It sound great. ADHAR being a Non Profit Organisation need critical support from this group to carry forward its development initiatives towards the betterment of the disadvantages children, People & children with disability and Elderly.

Comment by carol dodsley on November 30, 2009 at 7:37pm: Hi everyone - love the ideas and the collaborations happening in this community - I blieve that the gift of supporting, giving and contributing to the lives and growth of others is one of the most rewarding things we can do not only for them, but for us too.

I have just setup the Specialist Guild of Excellence & Success through my business Choose Changes, which specialises in helping therapists/practitioners and coaches who want to help others change their lives and who are caring and ethical business entrepreneurs putting their clients first and foremost, and I have pledged 10% of all Guild membership, Guild events and meetings income as well as 10% of all income from my UBPBM(M)Ultimate Business Potential and Belief Model programmes, to giving back and helping not only the Guild members build their businesses so that they can support each other for each other but also as we grow and increase the fund, to be able to give back and contribute to those less able to do this for themselves too.

carol

Comment by Allan Smith on November 30, 2009 at 6:41pm: Just got in after my normal twelve hours and now it will be time on the pc sorting out the days successes (I never have failures) but before I do it is a glass of wine (Red - if anyone is buying) and a quick post to say hello to all on the "B.I.A.G.". I will be adding some absorbing content but for now, this is to introduce myself and just say hello. Sure looks interesting in here and I am very picky about where I lay my hat. Loves & Kisses! Allan - Mr Go Green - Smith.

Comment by Martin Dewhurst on November 26, 2009 at 10:48am: Great work Ces and Jay in forming this group.
I look forward to meeting you soon. Keep up the great work.
Martin

Comment by Dan Knowlson on June 11, 2009 at 5:45pm: Oooh all sounds interesting... Will be great to see how PFC changes :-)

Comment by Karen Maskall on June 11, 2009 at 2:15pm: Hi Ces
Oh wow...this will be a fantastic group!

I've got the questionaire which I'm ploughing through. It really is fantastic and helping me to clarify my aims and objectives for Pledging for Change on behalf of all the members. Can't wait for the full re- Branding Image.

Re choice of preferred categories: I prefer the last category but I also like the next to last as I know from experience about operating a new business on a shoe string, so I can totally empathise with those business. That's why I am putting our Grants Initiatives into place to help and support them.... a little helping hand can go a long long way!

And I would be honoured to list "Creatively Minded" as the core business to help any ethical SME with branding and marketing strategies.

Members (47)

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First there was Earth and then there was Man. And Man reaped everything he could from our Earth but failed to "give back". And then there came a time of reckoning. And Man began to "give back"... Everything started to Change..... The World is changing. People are changing. And business has changed... Every business you find in our ethical directory is a giving business....giving back to Our Planet by working in the Spirit of Harmony with Earth. ...Every member on Pledging for Change is here because they believe in Giving Back in the Spirit of Harmony with Our Planet

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